Meet the Team Behind DiFFER

Driving Partnerships & Growth

Mike
Annika

Mike Annika

Chief Executive Officer

Mike is a seasoned executive and former Managing Partner at PwC Atlantic Canada, with deep experience in corporate finance and M&A. As CEO, he leads DiFFER’s growth strategy, focused on delivering value for building owners.

Pierre-Andre
LeBlanc

Pierre-Andre LeBlanc

Director of Sales and Business Development

Pierre-André brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.

Business Development & Support

Adam
Small

Adam Small

Sales Manager

Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.

Cindy
Mijares

Cindy Mijares

Sales and Costumer Support Manager

Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.

3,000+

Residents Connected

30+

Buildings Live

Built for
Owners

Proven
Partnerships

3,000+

Residents Connected

30+

Buildings Live

Built for Owners

Proven Partnerships

Want to Bring DiFFER to your Building?

Let’s connect for a quick 15-minute intro and explore how we can create more value for you and your residents.