Meet the Team Behind DiFFER
Driving Partnerships & Growth

Mike
Anaka
Mike Anaka
Chief Executive Officer
Mike is a seasoned executive and former Managing Partner at PwC Atlantic Canada, with deep experience in corporate finance and M&A. As CEO, he leads DiFFER’s growth strategy, focused on delivering value for building owners.

Pierre-Andre
LeBlanc
Pierre-Andre LeBlanc
Director of Sales and Business Development
Pierre-André brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.
Driving Partnerships & Growth

Mike
Anaka
Mike Anaka
Chief Executive Officer
Mike is a seasoned executive and former Managing Partner at PwC Atlantic Canada, with deep experience in corporate finance and M&A. As CEO, he leads DiFFER’s growth strategy, focused on delivering value for building owners.

Pierre-Andre
LeBlanc
Pierre-Andre LeBlanc
Director of Sales and Business Development
Pierre-André brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.
Business Development & Support

Adam
Small
Adam Small
Sales Manager
Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.

Cindy
Mijares
Cindy Mijares
Sales and Customer Support Manager
Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.
Business Development & Support

Adam
Small
Adam Small
Sales Manager
Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.

Cindy
Mijares
Cindy Mijares
Sales and Customer Support Manager
Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.
3,000+
Residents Connected
30+
Buildings Live
Built for
Owners
Proven
Partnerships
3,000+
Residents Connected
30+
Buildings Live
Built for Owners
Proven Partnerships
Want to Bring DiFFER to your Building?
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