Meet the Team Behind DiFFER<\/strong><\/em><\/span><\/h1><\/div><\/div><\/div><\/div><\/div>Driving Partnerships & Growth<\/h2><\/div><\/div><\/div>![](\"https:\/\/differ.ca\/wp-content\/uploads\/2026\/05\/Mike.jpg\" "\\"Mike\\"")
<\/span><\/div><\/div><\/div>Mike
\nAnnika<\/p><\/h2><\/div>
Mike Annika<\/h2><\/div><\/div>Chief Executive Officer<\/h3><\/div><\/div>Mike is a seasoned executive and former Managing Partner at PwC Atlantic Canada, with deep experience in corporate finance and M&A. As CEO, he leads DiFFER\u2019s growth strategy, focused on delivering value for building owners.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![](\"https:\/\/differ.ca\/wp-content\/uploads\/2026\/05\/Pierre-AndreLeBlanc.jpg\" "\\"Pierre-AndreLeBlanc\\"")
<\/span><\/div><\/div><\/div>Pierre-Andre
\nLeBlanc<\/p><\/h2><\/div>
Pierre-Andre LeBlanc<\/h2><\/div><\/div>Director of Sales and Business Development<\/h3><\/div><\/div>Pierre-Andr\u00e9 brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Business Development & Support<\/h2><\/div><\/div><\/div>![](\"https:\/\/differ.ca\/wp-content\/uploads\/2026\/05\/AdamSmall.jpg\" "\\"AdamSmall\\"")
<\/span><\/div><\/div><\/div>Adam
\nSmall<\/p><\/h2><\/div>
Adam Small<\/h2><\/div><\/div>Sales Manager<\/h3><\/div><\/div>Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/differ.ca\/wp-content\/uploads\/2026\/05\/CindyMijares.jpg\" "\\"CindyMijares\\"")
<\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
Driving Partnerships & Growth<\/h2><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Mike
\nAnnika<\/p><\/h2><\/div>
Mike Annika<\/h2><\/div><\/div>Chief Executive Officer<\/h3><\/div><\/div>Mike is a seasoned executive and former Managing Partner at PwC Atlantic Canada, with deep experience in corporate finance and M&A. As CEO, he leads DiFFER\u2019s growth strategy, focused on delivering value for building owners.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Pierre-Andre
\nLeBlanc<\/p><\/h2><\/div>
Pierre-Andre LeBlanc<\/h2><\/div><\/div>Director of Sales and Business Development<\/h3><\/div><\/div>Pierre-Andr\u00e9 brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Business Development & Support<\/h2><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Adam
\nSmall<\/p><\/h2><\/div>
Adam Small<\/h2><\/div><\/div>Sales Manager<\/h3><\/div><\/div>Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
<\/span><\/div><\/div><\/div>Mike
\nAnnika<\/p><\/h2><\/div>
Mike Annika<\/h2><\/div><\/div>Chief Executive Officer<\/h3><\/div><\/div>Mike is a seasoned executive and former Managing Partner at PwC Atlantic Canada, with deep experience in corporate finance and M&A. As CEO, he leads DiFFER\u2019s growth strategy, focused on delivering value for building owners.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Pierre-Andre
\nLeBlanc<\/p><\/h2><\/div>
Pierre-Andre LeBlanc<\/h2><\/div><\/div>Director of Sales and Business Development<\/h3><\/div><\/div>Pierre-Andr\u00e9 brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Business Development & Support<\/h2><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Adam
\nSmall<\/p><\/h2><\/div>
Adam Small<\/h2><\/div><\/div>Sales Manager<\/h3><\/div><\/div>Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
Chief Executive Officer<\/h3><\/div><\/div>Mike is a seasoned executive and former Managing Partner at PwC Atlantic Canada, with deep experience in corporate finance and M&A. As CEO, he leads DiFFER\u2019s growth strategy, focused on delivering value for building owners.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Pierre-Andre
\nLeBlanc<\/p><\/h2><\/div>
Pierre-Andre LeBlanc<\/h2><\/div><\/div>Director of Sales and Business Development<\/h3><\/div><\/div>Pierre-Andr\u00e9 brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Business Development & Support<\/h2><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Adam
\nSmall<\/p><\/h2><\/div>
Adam Small<\/h2><\/div><\/div>Sales Manager<\/h3><\/div><\/div>Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
Mike is a seasoned executive and former Managing Partner at PwC Atlantic Canada, with deep experience in corporate finance and M&A. As CEO, he leads DiFFER\u2019s growth strategy, focused on delivering value for building owners.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Pierre-Andre
\nLeBlanc<\/p><\/h2><\/div>
Pierre-Andre LeBlanc<\/h2><\/div><\/div>Director of Sales and Business Development<\/h3><\/div><\/div>Pierre-Andr\u00e9 brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Business Development & Support<\/h2><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Adam
\nSmall<\/p><\/h2><\/div>
Adam Small<\/h2><\/div><\/div>Sales Manager<\/h3><\/div><\/div>Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
Director of Sales and Business Development<\/h3><\/div><\/div>Pierre-Andr\u00e9 brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Business Development & Support<\/h2><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Adam
\nSmall<\/p><\/h2><\/div>
Adam Small<\/h2><\/div><\/div>Sales Manager<\/h3><\/div><\/div>Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
Pierre-Andr\u00e9 brings an owner-side perspective from property management, including experience with Killam Properties, and serves on the REIC Board of Directors. He leads growth at DiFFER, working with developers and owners to drive revenue and enhance asset value.<\/p>\n<\/div>
Business Development & Support<\/h2><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Adam
\nSmall<\/p><\/h2><\/div>
Adam Small<\/h2><\/div><\/div>Sales Manager<\/h3><\/div><\/div>Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
<\/span><\/div><\/div><\/div>Adam
\nSmall<\/p><\/h2><\/div>
Adam Small<\/h2><\/div><\/div>Sales Manager<\/h3><\/div><\/div>Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
Sales Manager<\/h3><\/div><\/div>Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/i>Connect<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
Adam brings a strong telecom sales background from Bell and Rogers, with a proven track record of driving results. He leads conversions at DiFFER, focused on maximizing adoption and in-building revenue.<\/p>\n<\/div>
<\/span><\/div><\/div><\/div>Cindy
\nMijares<\/p><\/h3><\/div>
Cindy Mijares<\/h3><\/div><\/div>Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
Sales and Costumer Support Manager<\/h3><\/div><\/div>Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
Cindy brings a hospitality background with a focus on service excellence and client experience across leading hotel brands. At DiFFER, she leads tenant experience, ensuring seamless onboarding, support, and resident satisfaction.<\/p>\n<\/div>
![](\"https:\/\/differ.ca\/wp-content\/uploads\/2026\/05\/174_Residents.svg\" "\\"174_Residents\\"")
<\/span><\/div>![](\"https:\/\/differ.ca\/wp-content\/uploads\/2026\/05\/174_Buildings.svg\" "\\"174_Buildings\\"")
<\/span><\/div>![](\"https:\/\/differ.ca\/wp-content\/uploads\/2026\/05\/174_Owners.svg\" "\\"174_Owners\\"")
<\/span><\/div>![](\"https:\/\/differ.ca\/wp-content\/uploads\/2026\/05\/174_Partnership.svg\" "\\"174_Partnership\\"")
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