Citizens Bank of Canada Mortgage Builder

In an environment of similar rates how do lenders compete? The CB Mortgage Development Team was challenged with building business in a landscape of me-too rates. The answer was to tap into their real point of difference – ease of approval. This campaign leveraged CB’s quick and painless approval process, combined with competitive rates. The payoff for funding agents was a day at the spa which could be passed along to the satisfied purchaser.

Components: Quality Spa Towel | Belly band | Towel tag | Fulfillment package | Quantity: 750

Result: 118% increase in funded mortgage business