Bradson Staffing Door Opener

This staffing services company wanted to build new business. After research meetings with management staff, we quickly arrived at the Bradson difference – fit. Leveraging this message we built a campaign around “The Bradson Fit Principle”, using shoes as a metaphor for the various staffing types and achieved a 73% response rate leading to new business. In fact, the campaign was such a success that within two months the client ordered three times the initial production run. New internal systems had to be implemented to manage the flow of new business and the company was eventually successfully sold.

Components: Custom gold embossed box | Hand-stitched brochure | Metal shoehorn | Quantity: 1,000 + 3,000

Result: 73% response rate leading to new business